I bring ideas to life and grow businesses by architecting valuable, usable and seamless customer experiences - specialising within the luxury, beauty and fashion sectors.

I’m a Customer Experience Strategist and practical, hands-on leader that defines, designs and delivers holistic end-to-end services and experiences – all with empathy for business, their staff and the end consumer.

I work across the entire process from strategy to delivery to optimisation. My priority is to partner with businesses to create success via a customer lens: whether it’s increasing sales, fixing operational issues or creating new features on all customer touchpoints.

I’ve been in the industry for over 20 years, working with over 50 organisations all across the globe – from London, New York and Paris, to Singapore, China, Dubai and Australia.

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